Privacy Policy

1. Introduction

This Privacy Policy applies to the website, mini-programs, mobile applications and related shopping services operated by [Your Website/Company Name] (hereinafter referred to as “the Platform”). We strictly process your personal information in accordance with the Cybersecurity Law of the People’s Republic of China, the E-commerce Law, the Personal Information Protection Law of the People’s Republic of China and other applicable laws and regulations, following the principles of lawfulness, legitimacy, necessity and good faith, to protect your information security and legitimate rights and interests.

2. Information We Collect

1. Registration and identity information: Account, mobile phone number, nickname, password (encrypted storage), real-name verification information (if required).
2. Transaction and delivery information: Consignee name, phone number, shipping address, order details, payment information (processed by third-party payment institutions; we do not store full payment passwords or complete bank card numbers).
3. Device and log information: Device model, IP address, browser information, browsing history, search records, click and stay data.
4. Customer service and after-sales information: Communication records, return and exchange records, review content.
5. Location information: Collected only with your authorization, for nearby delivery, store services and logistics optimization; you may withdraw authorization at any time.

3. Purposes of Information Use

• Account registration, login, identity verification and account security
• Order creation, payment, logistics delivery and after-sales services
• Product recommendations, marketing activities and customer support
• Platform function improvement, risk control, anti-fraud and compliance audit
• Other purposes required by applicable laws and regulations

3. Information Sharing, Transfer and Disclosure

In principle, we do not sell or share your personal information with third parties, except:

• Necessary information provided to logistics, payment or after-sales service providers to complete transactions;
• With your explicit consent;
• To comply with legal requirements, protect public interests, prevent risks or protect our legitimate rights;
• Use by affiliated companies within the scope of authorization and consistent with this policy.

We require partners to comply with confidentiality and security obligations when disclosing information.

5. Information Storage and Protection

We adopt technical and management measures including encrypted transmission, encrypted storage, access control, security audit and vulnerability protection to protect data.
We retain information only for the shortest period necessary. Transaction information is retained for at least 3 years in accordance with e-commerce regulations.
In case of data leakage, tampering or loss, we will handle it promptly and notify users and regulators as required by law.

6. Cookies and Similar Technologies

We use cookies, local storage and similar technologies for login, shopping cart, personalized recommendation and other functions. You may refuse or clear cookies through browser settings, which may affect some functions.

7. Protection of Minors

The Platform is intended for adults. If you are under 14 years old, please use the Platform only with the consent of your guardian. We will not intentionally collect information from minors and will delete such information immediately if collected by mistake.

8. Your Rights Regarding Personal Information

You may exercise the following rights through My Profile – Settings / Customer Service:

• Access, correct and supplement personal information
• Delete personal information (where legally permitted)
• Withdraw consent and disable personalized recommendations
• Account cancellation
• Obtain a copy of your personal information, file complaints and appeals

We will respond to and process your legitimate requests within 15 working days.

9. Updates to This Policy

This policy may be updated due to business or regulatory changes. Updated versions will be posted prominently on the Platform. You will be notified of material changes via in-app message, SMS or other reasonable means.

10. Contact Us

If you have questions, complaints or wish to exercise your rights regarding this policy, please contact:

• Customer Service Phone: [Phone Number]
• Customer Service Email: [Email Address]
• Address: [Address]